Data-Driven Marketing Leader

Global product marketing executive, bestselling author, and expert in customer data strategy, AI, and marketing technology transformation.

Chris O'Hara

What I Do

Helping companies transform customer data into competitive advantage

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Product Marketing

Building go-to-market strategies for enterprise data platforms at SAP and Salesforce, driving billions in pipeline.

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Author & Thought Leader

Two award-winning business books on customer data, plus 40+ columns in AdExchanger, Econsultancy, and more.

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Speaker & Advisor

Keynotes and panels at industry events worldwide on CDPs, AI in marketing, and the future of customer experience.

Published Works

Award-winning books on data-driven marketing

Customer Data Platforms

Customer Data Platforms

Wiley 路 2020 路 #1 Amazon Best Seller

The definitive guide to capturing, unifying, and activating customer data while respecting privacy.

Data Driven

Data Driven

McGraw Hill 路 2018 路 Axiom Silver Medal

How to harness data and AI to reinvent customer engagement in the modern marketing landscape.

Let's Connect

Available for speaking engagements, consulting, and collaboration.

Get in Touch