Data-Driven Marketing Leader

Global product marketing executive specializing in data storytelling. Author. Speaker. Building the future of customer intelligence at SAP.

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Career Highlights

Two decades driving growth at the intersection of data, marketing, and technology.

$2.3B

Led product marketing for Salesforce's Data & Identity portfolio, directly supporting over 600 client meetings.

Including award-winning Data-Driven (McGraw Hill) and Customer Data Platforms (Wiley), plus six with Random House.

20+

From startups to enterprise — Krux, Salesforce, SAP — building and scaling data-driven marketing solutions.

Exploring AI's transformation of product marketing.

A newsletter and resource hub exploring how AI is transforming product marketing. Tools, skillsets, and best practices for the modern PMM.

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Thought leadership on the future of customer data and marketing.

Wiley, 2020

The definitive guide to CDPs — how to capture, unify, activate, and analyze customer data for personalization at scale.

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McGraw Hill, 2018 · Axiom Silver Medal

A practical roadmap to the modern marketing landscape — cloud, mobile, social, IoT, and AI strategies for customer engagement.

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Insights on data, marketing technology, and the future of customer experience.

How richer data, actionable intelligence, and pervasive automation are transforming customer engagement.

Why "more is better" misses the point in CDP strategy, and how to build meaningful first-party data assets.

Bridging organizational silos to enable real-time customer insights and personalized experiences.

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